Other than F-book ads, Google’s AdSense is a good example of performance-based advertising. What happens is advertisers don’t pay for exposure as they would in magazines and on TV, but rather for the PEOPLE Google sends to the advertisers’ sites.
It’s a great way to advertise your products and services, as a growing number of Bermuda companies are finding out…

In Facebook’s case, advertisers can choose multiple places– countries  or cities to target a specific ad campaign at, getting rid of the need to have multiple campaigns for different places in the world.

You can also target ads on F-book to age groups, cultures/languages spoken, married/unmarrieds, interests/hobbies etc.