Other than F-book ads, Google’s AdSense is a good example of performance-based advertising. What happens is advertisers don’t pay for exposure as they would in magazines and on TV, but rather for the PEOPLE Google sends to the advertisers’ sites.
It’s a great way to advertise your products and services, as a growing number of Bermuda companies are finding out…

In Facebook’s case, advertisers can choose multiple places– countries  or cities to target a specific ad campaign at, getting rid of the need to have multiple campaigns for different places in the world.

You can also target ads on F-book to age groups, cultures/languages spoken, married/unmarrieds, interests/hobbies etc.

Full details are available here: http://bermudainternetmarketing.com/services/free-web-design-services-no-catch

There are some terms and conditions but I think you will find it is a great deal for anyone that does not want a highly customized corporate website.

Terms and Conditions

• Cannot be used for personal websites, must be a registered Bermuda small business
• Website will be hosted on our servers and our hosting costs $50/month (this is cheaper than average for Bermuda)
• 1/2 an hour of free support is included per month, technical support and additional work beyond this is billable at our normal rate
• You must use one of 1000+ Wordpress templates – http://wordpress.org/extend/themes/
• Your website will contain a small link to our company near the footer
• Making technical changes such as adding and removing emails will be subject to small, reasonable, one-time fees, a full printout is available

Are we totally crazy?  Let us know in the comments below.

• www.cheapskate.bm

Some good cashback-at-closing real estate deals too, and coupons for discounts on bikes, children’s clothes and more.
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Below are his five reasons why every business needs to learn to optimize the new PR of today for tomorrow:

1. They are free! Yep, nearly all social programming is available at no cost to the user. Egan coined the phrase “freesourcing” to describe the act of leveraging free web-based resources for your business.?

2. Easy to learn the basics but if you are too busy to figure out the advanced stuff or want it customized for your business, find a service that can show you through webinars, conference calls or online tutorials. Take this seriously, it is your business.

3. Recognize that your connectivity in cyberspace is your virtual real estate and it is accessible by the world 24×7. Strategic use can help build your equity overnight while poor use can be a liability.

4. Stay ahead of your competitors. Read as much as possible about how other businesses are using social media and Web 2.0 technology – be creative and think outside the box to apply their usage back to your own business even if it seems completely unrelated. Everyday new and valuable ideas for using these tools are created.?

5. Participation brings ROI. Get involved! Don’t just join or sign-up and hope that it will do something for you. Built into the word network is the word “work.”

Congrats to Marina!

http://www.facebook.com/group.php?gid=18042518256

Also, check out Michael Branco’s website too. http://www.geek.bm/tivo

Bermuda Internet Marketing’s advertising programs bring visitors to your website, and compelling differentiation converts them into clients and customers. Differentiators are what you combine to create the unique selling propositions or value proposition that distinguish your offerings from those of the competition.

I will discuss differentiators in order of their effectiveness. The most compelling differentiator is to be the only or exclusive source for a valuable commodity or solution. We have all seen this happen many times in Bermuda. Next come the superlative differentiators like Best, Biggest, Highest, Most Popular or Number One. Finally there are comparative differentiators like Better, Faster, Higher or Lower. Price-based differentiation is the least compelling, the least profitable and the most difficult to maintain.

Exclusive Differentiators

No differentiator is more compelling than being the sole source for a unique product or proposition. If it is truly one-of-a-kind and yours is the only place to get it, you should be well on your way to success! This is called a monopoly and everyone knows that is good for business.

Exclusive differentiators often include one or more of the following terms: different, exceptional, exclusive, extraordinary, standout, unequalled, unique, unmatched, unparalleled, unprecedented, unrivaledincomparable, lone, matchless, novel, one and only, peerless, single, singly, singular, solely, solitary and solo.

Examples:

• BELCO is the only company in Bermuda from which you can buy electricity.
• Invisible Fence (Bermuda) Ltd is the only provider of invisible fences for your dog.
• Air Canada is the only direct flight between Bermuda and Toronto.

It is obvious why these companies have a good thing going, people need their product and they are the only ones who offer it here.

Superlative Differentiators

If you can’t corner the market, being first in order, best in quality, or highest in degree means you can still dominate it. Everybody likes a winner, so don’t be afraid to trumpet your Number One awards and Most Popular ratings!

Superlative differentiators often include one or more of the following terms: ace, best, biggest, champion, chief, choicest, consummate, extreme, finest, first-rate, foremost, greatest, highest, largest, leading, most, number one, optimum, paramount, pre-eminent, prime, primo, standout, super, superb, superlative, supreme, top, unsurpassed, winner.

Examples:

• Dorothy’s has the best hamburgers in Bermuda.
• Bermuda Internet Marketing is unsurpassed in its ability to market your company online.
• Jamiaca Grill has the best Jamaican food in Bermuda.

You can see that this is not quite as good as a monopoly but these company have differentiated themselves as superior and are now the go to place for these products or services.

Comparative Differentiators

If you aren’t the best, you can still be better than the rest. Your proposition may not be unrivaled and the competition may be considerable, but you can still succeed if your offering is perceived as relatively desirable and preferable to others.

Comparative differentiators often include one or more of the following terms: better, bigger, choice, desirable, finer, fitter, fitting, greater, higher, improved, larger, more, preferable, preferred, quality, select, suitable, surpassing, useful, valuable, worthier.

Examples:

• Supermart has a better selection of meats and cheeses than other grocery stores.
• HWP offers better customer service than the many other garages in Bermuda.
• Marketplace has better produce than other stores in Bermuda..