How Facebook Makes $$$

Have you heard of “performance-based advertising”?
It’s apparently a big part of how Facebook could be on track to make
over $1 billion this year!

Other than F-book ads, Google’s AdSense is a good example of performance-based advertising. What happens is advertisers don’t pay for exposure as they would in magazines and on TV, but rather for the PEOPLE Google sends to the advertisers’ sites.
It’s a great way to advertise your products and services, as a growing number of Bermuda companies are finding out…

In Facebook’s case, advertisers can choose multiple places– countries  or cities to target a specific ad campaign at, getting rid of the need to have multiple campaigns for different places in the world.

You can also target ads on F-book to age groups, cultures/languages spoken, married/unmarrieds, interests/hobbies etc.

Differentiation – The 7 Principles of Online Marketing Part 2

Bermuda Internet Marketing’s advertising programs bring visitors to your website, and compelling differentiation converts them into clients and customers. Differentiators are what you combine to create the unique selling propositions or value proposition that distinguish your offerings from those of the competition. Read the rest of this entry »

Focus – The 7 Principles of Online Marketing Part 1

At Bermuda Internet Marketing, one of our core goals is to improve the websites of Bermuda and further to that goal we publish and distribute educational information about online marketing. We know that our competitors will see this information and then incorporate it into their service offerings too but that is OK with us because we know this will indirectly help improve everyone’s online experience in Bermuda. Today in part one of a seven part series explaining the seven fundamental principles of online marketing we discuss FOCUS. Read the rest of this entry »

Essential Tips for Selling Anything Online

These tips are designed for software but apply to selling anything online:

Many software startups have gotten religion when it comes to creating “usable” software. This is for good reason. If your software is usable, people will use it, tell their friends, family and hair stylist about it and you end up making more money. Life is good. If it’s not usable, it makes people want to hit their computer or hurt small animals. No referral sales. Life is bad. Read the rest of this entry »