Display advertising is incredibly inefficient

I think the biggest problem is how online display ads are sold.  The current setup exists because of the history of how it evolved and the lack of speed with which these organizations have been able to adapt.  The publishers continue to sell their inventory on websites through the same inefficient chain of phone calls between account managers and clients just as they did 50 years ago, when they were selling print media and that process actually made sense.   On the reciprocating end the agencies are buying the media for clients, using all of the same tedious insertion orders and other old fashioned procedures that they always have.  The agencies keep hiring media buyers and the publishers keep hiring online sales people and the process goes on. Read the rest of this entry »

TechWeek 2009

Bermuda TECHWEEK 2009 was a lot of fun. I got to get an idea of the local talent and competition. I met some cool people, namely Brenton Richardson from BermyNet.

It was a very well organized event and I think the Ministry of E-Commerce did a wonderful job.

Bermuda Standard For Electronic Transactions (the “Standard”)

Appointed pursuant to subsections 29(3) and 29(5) of the Electronic Transactions Act 1999 (the “ETA”)

Preamble

This Standard has been established to protect the reputation of Bermuda as an international business centre. It is the desire of the Minister, and of the representatives of industry contemplated by Section 29(3) of the Act (“Industry”), that those undertaking e-commerce businesses connected with Bermuda should so conduct themselves as to preserve the good name of Bermuda. Read the rest of this entry »

Government Guidelines For Setting Up An Internet Business

At Bermuda Internet Marketing we only in engage in highly ethical practices and work hard to ensure our clients are always more than satisfied so we rarely have problems.  However, you cannot always expect this and clients and other internet marketing agencies need to be cognizant of the information below.

An internet business is in most regards no different to any other business. It must have a sound basis for operation both in terms of an operational plan and financial model. Having said that there are some additional elements that internet businesses should have regard. These are as follows: Read the rest of this entry »

Updated Portfolio

We have updated our portfolio to allow our visitors to quickly browse our work. You can take a look here – http://bermudainternetmarketing.com/portfolio