Differentiation – The 7 Principles of Online Marketing Part 2

Bermuda Internet Marketing’s advertising programs bring visitors to your website, and compelling differentiation converts them into clients and customers. Differentiators are what you combine to create the unique selling propositions or value proposition that distinguish your offerings from those of the competition. Read the rest of this entry »

Great Article By Alex Wright About Bermuda Internet Marketing

View a PDF of the article that appeared on in the The Royal Gazette on Page 30 of the October 23, 2009.

Focus – The 7 Principles of Online Marketing Part 1

At Bermuda Internet Marketing, one of our core goals is to improve the websites of Bermuda and further to that goal we publish and distribute educational information about online marketing. We know that our competitors will see this information and then incorporate it into their service offerings too but that is OK with us because we know this will indirectly help improve everyone’s online experience in Bermuda. Today in part one of a seven part series explaining the seven fundamental principles of online marketing we discuss FOCUS. Read the rest of this entry »

Essential Tips for Selling Anything Online

These tips are designed for software but apply to selling anything online:

Many software startups have gotten religion when it comes to creating “usable” software. This is for good reason. If your software is usable, people will use it, tell their friends, family and hair stylist about it and you end up making more money. Life is good. If it’s not usable, it makes people want to hit their computer or hurt small animals. No referral sales. Life is bad. Read the rest of this entry »

Free Websites for Bermuda Companies – Google Sites

At Bermuda Internet Marketing, we create online marketing programs that perform and this takes substantial time and effort. Therefore for small clients that just need an easy, searchable place online to post information we try to steer them towards any of the great online services available.

Google has just launched a new application called Google Sites at http://sites.google.com. The interface is very easy to follow and you can quickly start posting images, videos and content for yourself online. We recommend it for Bermudian very small companies because chances are if the content is labeled properly, it will show up in Google search results. This could be useful for any small company that is not overly brand focused such as a Bermuda Taxi Cab, Bermuda Bed and Breakfast or Bermuda Painting.

Display advertising is incredibly inefficient

I think the biggest problem is how online display ads are sold.  The current setup exists because of the history of how it evolved and the lack of speed with which these organizations have been able to adapt.  The publishers continue to sell their inventory on websites through the same inefficient chain of phone calls between account managers and clients just as they did 50 years ago, when they were selling print media and that process actually made sense.   On the reciprocating end the agencies are buying the media for clients, using all of the same tedious insertion orders and other old fashioned procedures that they always have.  The agencies keep hiring media buyers and the publishers keep hiring online sales people and the process goes on. Read the rest of this entry »

BIM appears in Royal Gazette

The Royal Gazette covered our recent hiring of Matt Earle.

TechWeek 2009

Bermuda TECHWEEK 2009 was a lot of fun. I got to get an idea of the local talent and competition. I met some cool people, namely Brenton Richardson from BermyNet.

It was a very well organized event and I think the Ministry of E-Commerce did a wonderful job.

Bermuda Standard For Electronic Transactions (the “Standard”)

Appointed pursuant to subsections 29(3) and 29(5) of the Electronic Transactions Act 1999 (the “ETA”)

Preamble

This Standard has been established to protect the reputation of Bermuda as an international business centre. It is the desire of the Minister, and of the representatives of industry contemplated by Section 29(3) of the Act (“Industry”), that those undertaking e-commerce businesses connected with Bermuda should so conduct themselves as to preserve the good name of Bermuda. Read the rest of this entry »

Government Guidelines For Setting Up An Internet Business

At Bermuda Internet Marketing we only in engage in highly ethical practices and work hard to ensure our clients are always more than satisfied so we rarely have problems.  However, you cannot always expect this and clients and other internet marketing agencies need to be cognizant of the information below.

An internet business is in most regards no different to any other business. It must have a sound basis for operation both in terms of an operational plan and financial model. Having said that there are some additional elements that internet businesses should have regard. These are as follows: Read the rest of this entry »