5 Reasons for PR to use Social Networks

From: Fellow blogger Nathan Egan http://www.examiner.com/x-809-Publicity-Examiner~y2009m3d13-Five-reasons-to-Twitter-LinkedIn-or-Facebook-The-new-PR

Below are his five reasons why every business needs to learn to optimize the new PR of today for tomorrow:

1. They are free! Yep, nearly all social programming is available at no cost to the user. Egan coined the phrase “freesourcing” to describe the act of leveraging free web-based resources for your business.?

2. Easy to learn the basics but if you are too busy to figure out the advanced stuff or want it customized for your business, find a service that can show you through webinars, conference calls or online tutorials. Take this seriously, it is your business.

3. Recognize that your connectivity in cyberspace is your virtual real estate and it is accessible by the world 24×7. Strategic use can help build your equity overnight while poor use can be a liability.

4. Stay ahead of your competitors. Read as much as possible about how other businesses are using social media and Web 2.0 technology – be creative and think outside the box to apply their usage back to your own business even if it seems completely unrelated. Everyday new and valuable ideas for using these tools are created.?

5. Participation brings ROI. Get involved! Don’t just join or sign-up and hope that it will do something for you. Built into the word network is the word “work.”

Swizzle Secrets

Great publicity on YouTube for Jay Correia and his Swizzle Inn, and the famous Swizzle…on awesome independent travel site www.voyage.tv.
Bda salsa and snorkelling too!
http://www.youtube.com/user/VoyageChannel#p/a/u/0/OYmiJaXnSW4